In the month of November, the 2022 United Nations Climate Change Conference or Conference of the Parties of the UNFCCC, more commonly referred to as COP27, was the 27th United Nations Climate Change Conference, held from 6 November until 18 November 2022 in Sharm El Sheikh, Egypt. The environmental awareness conference highlights how an individual and entity’s slightest change of behavior can significantly impact the planet we live on. Today Mountain View advertises that it supports the movement using outdoor advertising. The last appearance of Mountain View in the streets of Greater Cairo using out-of-home advertising was just last month, with October 2022’s marketing objective to raise awareness for Mountain View IV’s “Fully Furnished Villas” and “Signature Development Lands in the West”. November 2022’s OOH advertising approach is an unconventional approach to the real estate developer when compared to the other outdoor campaigns that were launched in this year of 2022, as today Mountain View raises awareness for their support to COP27’s message to the world not only by being present at the conference but also by highlighting that Mountain View’s residential projects in New Cairo, October City, Seaside, and Heartwork are “Designed for the People and the Planet”. With such a powerful message shared by Mountain View, could we expect that the upcoming OOH campaign will highlight the environmentally friendly features that are integrated within their current or upcoming residential projects? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
