In a world that is constantly changing and developing, the demand for innovative change-makers is in demand in the real estate industry. NEOM is an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and new solutions. Simply put, NEOM will be a destination, a home for people who dream big and want to be part of building a new model for sustainable living, working, and prospering. 

The changing making and innovative real estate developer’s last appearance in the streets of UAE using outdoor advertising was 3 months ago, with August 2022’s marketing objective to raise awareness for The Line;  “A city that delivers new wonders for the world” and “The wonder of a perfect climate”.

There are various innovative projects that NEOM is simultaneously working on. NEOM Media Hub; A destination that Offers Broadcast Studios, Gaming Centers, Animation & Oost-production Offices. Offering a Creative Media School District That Will Educate & Elevate New Talent was first introduced to the people of UAE using Digital ScreensHoarding, and Uni-pole spaces on December 2021. Today the real estate developer launches an out-of-home campaign in the UAE to inform OOH viewers that “NEOM Media Industries” is “Open for Business”. Excited to pursue your dreams as a producer, gamer, or musician? NEOM’s call to action on the Digital Screen, Lamppost, and Uni-pole spaces is located in the bottom center and left of the billboards. 

Campaign Credits

Industry: Real Estate

Brand: NEOM Media Hub

Advertiser: NEOM

OOH Size: Digital Screen | Lamppost | Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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