Having the No.1 in the market share of toothpaste worldwide, Colgate produces kinds of toothpaste, mouthwashes, and toothbrushes that help people maintain healthy and glowing teeth; they always care to improve people’s oral health, so they decided to hop on UAE’s outdoor arena for their first appearance with their well-known teeth-whitener Optic white. \r\nThe visuals showcase very eye-grabbing elements and colors indeed. Road viewers will throw an eye on the ad using fiery red with hints of orange. As for the product inside the ad promoting Colgate's Optic White, this product is made for people who wish to have their teeth as bright as possible. Because teeth are regularly exposed to certain foods and drinks, such as tea, coffee, dark berries, and cigarettes, a.k.a coloring agents, which can cause discoloration or stain over time, this product proves to be “effective against coffee, tea, and tobacco” as mentioned in the billboard having an advanced formula is specially made to help in whitening your teeth and making them strong. It is worth mentioning that it leaves your teeth one shade whiter after using it for a week. \r\nThis campaign grants the audiences all pleasure and relief, so they don’t have to worry about teeth stains anymore, promising the overall improvement of dental health and a fresh, confident, sparkling white smile! \r\nThe limited campaign was exhibited in Dubai in the third week of November as digital screens.