In a surprising outdoor campaign, Shoemart revisited the Emirati OOH scene with an elegant one; the absence of the brand lasted since September last year. But not all absence is bad; the brand came back with a beautifully-executed fashionable campaign to showcase its brands Celeste, Missy, Elle, and Haadana. In a widely-spread campaign in 4 emirates Dubai, Sharjah, Ras Al Khaimah, and Ajman, the brand decided to promote its new campaign using the motto “Step into your story.” It's an Arabic version of the message, which translates into “your story starts with 1 step.” we notice a slight difference in both copies, also it was using hoarding and unipole for OOH display. The campaign followed a clean, sophisticated design, as seen in the white background, and the new models were showcased without any extra work that may make them appear stilted. The campaign also followed the dual-language strategy to reach both tongues. It’s noteworthy that the footwear retailer was established in 1990 by Landmark Group.
