We’re all no strangers to Talabat’s huge announcement of Cristiano Ronaldo as a brand ambassador back in March. Ever since then, Talabat has filled up the streets of Egypt and Dubai with its speedy and powerful OOH campaigns. In the previous campaign, Talabat chose to show what it has in common with the fastest sprinter, and it is definitely speed. In this campaign, Talabat is telling everyone to leave the game-day cravings on it. It is inviting everyone to keep up with the biggest football events of the year and leave the munching on Talabat to take care of. As this is the main message, the campaign is divided into 3 types of billboards; hoardings, digital screens, and lampposts. The campaign is big and colorful with a feature of Ronaldo’s portrait right in the middle. The background is in Talabat’s famous Orange color infused with a bright Fuschia to reflect the energy, speed, and power the Arab world is filled with during this Fifa World Cup Qatar 2022. The campaign is featured in both Arabic and English with a text translating to “Just Talabat it”. Cristiano Ronaldo is undoubtedly a huge addition to the campaign, and since Talabat and he are the fastest sprinter (although in different fields), they are also undoubtedly incredibly powerful for this collaboration. We definitely can’t wait for more!
