The 25 years of real estate industry experience, Gates Developments once again occupies the streets of Greater Cairo using outdoor advertising. The real estate developer’s last OOH appearance was just last month, with October’s outdoor marketing objective of raising awareness of Gates Prive’ (a residential project developed in Zayed that promises a new era is launching soon). The OOH campaign’s visuals displayed beautiful floral oil paintings, which led to an interpretation that the residential project would be Renaissance-themed.
After one month of launching the launching soon campaign for Gates Prive’, Gates Developments launches today’s out-of-home campaign to showcase what the residential project offers to interested potential property buyers. Today’s outdoor campaign advertises ‘Avant Garde Living’ at Gates Prive’. The new and experimental living OOH campaign’s visuals showcase a unique architecture for their stand-alone villas. The real estate developer informs OOH viewers that it is ‘Launching Now in Zayed’, with a call to action (their hotline) placed at the bottom right of the billboard.
Excited to know the payment plans for Gates Privé Avant Garde Living. Stay Tuned as we update you with Gates Developments’ next OOH campaign.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Real Estate
Brand: Gates PRIVÉ
Advertiser: Gates Developments
Region: North Africa
Tags: Awareness Campaign
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