Tom Ford is back again with yet another OOH Campaign highlighting his latest Eyewear collection. In its previous campaign, Tom Ford presented a ravishing and distinctive Eyewear collection as well, leaving people intrigued and waiting for more.
Tom Ford is known for his sleek and confident designs in the fashion industry while always maintaining a personality for each person that wears it. In this OOH Campaign, Tom Ford showcases the latest eyewear collection in Dubai through digital and unipole billboards. They both feature a model wearing the eyewear collection and looking straight at the camera, reflecting assertiveness and gathering attention. The background for the billboards is white with a simple text of “Tom Ford Eyewear.”
The minimalist design and color of the background and text show the confidence of the brand. They send a message that “less” is so much more. The OOH Campaign is also spread in both Arabic and English, so it can reach as many people as possible.
Tom Ford has also been no stranger to calculated bold moves as he recently sold his fashion brand to Estée Lauder. That boldness is what reflects in his designs, and it was no surprise to see that in this OOH Campaign’s eyewear collection.
Industry: Fashion Wear
Brand: Tom Ford
OOH Size: Digital Screen | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign
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