The telecommunications brand Etisalat by e& and media network beIN collaborate to add entertainment, especially during the FIFA World Cup 2022 championship. The previous campaign of Etisalat as a telecom brand was back in October. The brand has appeared with other brands as a cross-promotion or sponsorship in Apple’s iPhone 14 campaign. This campaign offers access to beIN sports channels exclusively when you subscribe to eLife TV’s package; all you have to do is plug in the eLife TV box and pay 1-time fee of AED 700 with the first 2 months of beIN PREMIUM included to enjoy the matches of the FIFA World Cup Qatar 2022™ along with 57 additional channels. The campaign came in digital form in Dubai and Sharjah, the artwork is very simple, yet it could be more informative as you will find 2 different sets of men sitting and watching v enthusiastically with the slogan “Turn your fan mode on.” The Arabic version of the ad is with 2 men wearing traditional Arab clothing. In comparison, the English version appears with 2 men wearing casual clothing to send a hidden message to both audiences that the ad is specially tailored for them and their culture.
