The telecommunications brand Etisalat by e& and media network beIN collaborate to add entertainment, especially during the FIFA World Cup 2022 championship.

The previous campaign of Etisalat as a telecom brand was back in October. The brand has appeared with other brands as a cross-promotion or sponsorship in Apple’s iPhone 14 campaign

This campaign offers access beIN sports channels exclusively when you subscribe to eLife TV’s package; all you have to do is plug-in eLife TV box and pay 1-time fee of AED 700 with the first 2 months of beIN PREMIUM included to enjoy the matches of the FIFA World Cup Qatar 2022™ along with 57 additional channels.

The campaign came in digital form in Dubai and Sharjah, the artwork is very simple, yet it could be more informative as you will find 2 different sets of men sitting and watching v enthusiastically with the slogan “turn your fan mode on.” The Arabic version of the ad is with 2 men wearing traditional Arab clothing. In comparison, the English version appears with 2 men wearing casual clothing to send a hidden message to both audiences that the ad is specially tailored for them and their culture. 

The Art & Science of OOH

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