There’s no sports event in the world as widely watched as the World Cup, for it is a prestigious event of course, big brands have to be associated with it. Mcdonald's has been sponsoring the world cup globally for more than 20 years, and it is currently a sponsor for FIFA’s World Cup Qatar 2022. Their last appearance was in the breakfast campaign a while ago.
The largest food chain and leading QSR had to jump on this opportunity to relay this campaign’s messaging in a creative way. For the 2022 tournament, Mcdonald's is rolling out a huge global campaign “Wanna go to McDonald's?” bringing together football and McDonald's lovers from all around the world. The two popular statements in the visuals say, “Wanna go to Mcdonald's if we win?” “Wanna go to McDonald's if we lose?” aiming to be a part of customer’s lives in the good and the bad; it’s all about honoring all the ups and downs that come with being a fan of the Beautiful Game, reminding us that whether it's win or loss, joy or grief, McDonald's is the world's favorite place to come around and gather together.
The new campaign turned up in the third week of November as bridge billboards, digital screens, hoarding boards, lampposts, and uni-pole.
OOH Size: Uni-Pole | Hoarding | Lamppost | Bridge Billboard | Digital Billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Global Campaign | QSR (Quick Service Restaurant) | FIFA World Cup Qatar 2022
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