Continuing the same theme of the previous campaignLGT Bank, just revisited the OOH landscape for another branding campaign.

The current campaign encourages the audience to “look beyond today” and “forward-looking for generations” to indicate that the bank has some financial solutions that will serve different generations. 

But, after some research, we found out that the campaign's message is also related to the recruitment pool of the bank; on their official website, you can find that the motto has been used as “Look beyond today and invest for the next generation“. 

The campaign artwork is a close shot of a human’s eye pupil that, at some point, you may think it’s something flaming. Just to add up to the generation-related theme. The campaign was also released in Arabic and English for both audiences. The campaign also has been published in unipole in Dubai.

LGT, “The Liechtenstein Global Trust,” was established in 1920,  and also it’s famous for being a swiss bank it is founded in Vaduz, Liechtenstein.

Campaign Credits

Industry: Banking

Brand: LGT Group Bank

OOH Size: Uni-Pole

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Branding Campaign

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