The electronics mogul, 2B, just hit back the Egyptian out-of-home landscape with a new campaign. The campaign follows the previous back-to-school one in collaboration with Paymob to offer easy payment solutions. This time the brand is using the charisma and uniqueness of 2 brand ambassadors, the singer Abdel Basset Hamouda and the social media figure, Basyoni. With the motto that the brand used previously, “we will electrify the scene,” with the announcement of the Black Friday deals. Choosing both ambassadors was very smart, as Abdel Basset Hamouda is known among different demographics than what Basyoni serves, which was an added value to the campaign to serve more than 1 audience demographic to spread the word! On the artwork, you will find both ambassadors standing happily using electronics with some hip style with the copy in the Arabic Language to reach the broadest base in the Egyptian market. Regarding the campaign's geo-distribution, we can notice that it wasn’t widely spread all over Greater Cairo; at the same time, it was strategically distributed to at least be seen by daily commuters on major roads. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
