From Bangalore, Karnataka, India, to The United Arab of Emirates, the elegant jewelry brand Tanishq decorates Dubai’s roads with some breath-taking-beautiful out-of-home campaigns. The previous campaign of India’s largest jewelry retail brand from the house of Tata, Tanishq was back in January, which is almost 1 year since the brand revisited the outdoor advertising scene; that makes us wonder why the brand didn’t participate in a campaign during high seasons like the summer season. Then again, we may have the answer; for a pristine brand, maybe it’s not preferable to exist regularly, so they have the space for a new boom. The new campaign is all about Alekhya, the new Diwali collection, a collection that you can describe as artistic and royal at the same time. The campaign follows the dual language strategy (AR EN) for both tongues to fully digest the campaign. The billboards are drenched in festive Diwali colors, with a beautiful Indian model wearing a piece of the collection to introduce us to the newest collection of Tanishq! The campaign bejeweled the Emirati scene through 2 displays, unipoles, and rooftop billboards.
