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Galaxy Filling the Cairo’s Streets with Billboards Announcing the Release of the New Vanilla Cream-Filled Flutes

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Galaxy Filling the Cairo’s Streets with Billboards Announcing the Release of the New Vanilla Cream-Filled Flutes

The perfect balance between crispiness and creaminess, and everyone’s favorite light sweet snack, Galaxy Flutes is coming with a new flavor, vanilla cream.  

It’s not the first outdoor campaign for Galaxy Flutes, they announced before that they launched 3 Flutes kinds, the regular one with milk chocolate filled with chocolate cream, the white chocolate filled with cream, and the dark chocolate filled with dark chocolate cream. 

The main color of the outdoor campaign billboards is white, representing the new vanilla flavor that they just launched; a blend of beige and brown in the font featuring the brand colors. The billboard is straight to the point, only announcing the new flavor with a statement and a picture of vanilla flower, the wafer finger, and chocolate.

Moreover, the campaign came only in the Arabic language, Egypt’s mother tongue, which indicates that the campaign is meant to reach as many people as possible.

The campaign has been spotted in more than one cluttered location, and in major streets as it indicates a geo-distribution that targets a wide audience and intended to show the new product to a broader demographic. It also came in different shapes and sizes like uni-pole and double-decker to catch the eye of everyone walking or driving from any direction. 

Learn more insights about Flutes campaign by checking out Monitoring Out-of-Home (MOOH, a specialist media intelligence agency and analytic system active in Cairo and Dubai)

Campaign Credits

Industry: Food & Beverages

Brand: Galaxy

Advertiser: Mars Egypt

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Country: Egypt

Region: North Africa

Tags: Galaxy Flutes | Proudct Launch

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