It is always great to see new real estate developers occupy the OOH spaces of the UAE, and today is no different. Today we welcome Al Ghassan Properties to the Outdoor Media competition, as they launch their first out-of-home campaign. The real estate developing company is a subsidiary of Ghassan Aboud Group, an international conglomerate that covers many business sectors, some of them are; automotive, logistics, real estate, and retail. In the first OOH campaign, Al Ghassan Properties uses out-of-home spaces in the UAE to raise awareness of the brand and its services. With black and yellow as the primary colors used for the OOH campaign, the real estate developer utilized uni-pole and wall Wrapping outdoor spaces with the objective of having the brand’s name as the focal point since it is placed in the center and occupies the largest portion of the billboard. Below the brand’s name are icons that identify the services that Al Ghassan Properties offers to the people living in the UAE. The real estate developer uses the lamppost out-of-home spaces to clarify that you can “Sell, Buy, Rent, and Manage” with Al Ghassan Properties. All OOH spaces for the real estate developer’s first OOH have the call to action to contact their mobile number which is the third element that captures the eyes of the OOH viewers. Will the next OOH campaign for Al Ghassan Properties advertise their website and the type of properties that they offer their services for?
