It’s our favorite time of year for all online shoppers! It’s white Friday, everybody! It’s time to retrieve your wishlist to enjoy some unbeatable deals. Especially if we’re talking about an eCommerce conglomerate like Amazon. The platform’s previous campaign was surprisingly about another promotional campaign due to the infamous single’s day with some saving deals that always blows our minds with. 

The campaign is displayed on quite a vast of OOH mediums such as lamposts, digital screens, hoardings, bridge billboards, and meg com in many emirates such as Dubai, Abu Dhabi, Ajman, and Sharjah to score a very high score in an appearance on UAE’s roads. 

The artwork of the campaigns gives the audience everything they need to know only by passing by, especially when you spot the percentage in a decent font. Also, there is the icon of Visa showing as 15% of visa users give them an extra treat.

It’s worth mentioning that during the black Friday season 2021, Shoppers spent $8.9 billion dollars online. 43% of Black Friday sales happened through mobile phones, which makes the competition high this season among the eCommerce platforms in the region. 

The Art & Science of OOH

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