After their last OOH campaign, DiDi is back in Cairo’s OOH arena. In their previous campaign, they talked about being the cheaper alternative for mobile apps in transportation. With DiDi, they ensure that “Your route is safe, your pocket is safe, the clever one is who arrives”. The brand includes pictures of happy clients getting to their DiDi cars, with their emotions translating off the ad and onto the audience’s gazes. Their signature orange accentuates the billboards, reinforcing the brand identity in customers’ minds, looking for people who want an alternative to driving that is also safe and guaranteed. The brand makes its presence on all application store platforms known. To subconsciously get their message across, as well, they utilize sleek, clean cars with competent-appearing drivers that fit the brand’s values. This campaign was present in a vast number of Cairo’s areas, ensuring maximum viewing of both their potential and existing clients. DiDi’s campaign is spread all over Cairo, which you can get more details about, including their OOH usage and more, by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
