Volvo has made its presence across the UAE’s DOOH scene and the automotive scene, with Bowers & Wilkins, the speaker and sound system-producing company. The brands turned up Dubai’s billboards with a sizzling tagline and striking photos. The seven-seat Volvo XC90 is the star of this campaign. An SUV with powerful driving capabilities, Volvo’s largest SUV reigns on the digital billboards, a dignified pick among vehicles in the enormous mid-size luxury SUV class thanks to its style, size, luxurious interiors, and exceptional provision of crucial safety features. The ad copy reads, “Own a brand new Volvo XC90, from AED 4,199/month”, and catchy advertising phrases like “Never miss a beat” and “Right now”, to further attract audiences. The beat is in reference to the car’s sound system. Each Bowers & Wilkins automobile audio system is set up to give the best sound quality possible under any conditions. As a result, starting at the very beginning of the development process for each car, the engineers work with their Volvo counterparts. The XC90's exquisite interior, which is heavily influenced by Swedish design, helps it place among the top vehicles in rankings. They definitely utilized the OOH format of digitals screens wisely to show off the car’s features in fluid motion. With a preference for luxury, the XC90 strives to attract upper-class buyers with premium interior components, thus being the target of this campaign. The new campaign was distributed via digital screens in Dubai, in the first week of November.
