MasterCard is dedicated to bringing consumers closer to their passions, therefore, they offer their cardholders unique experiences in one of the world’s most diverse and exciting regions. Be it embracing history at Petra in Jordan, following the paths of Pharaohs in Egypt, or simply visiting the historical National Museum of Qatar.
That is why, following their last appearance, as illustrated in the wholesome ads, Luis Figoو Portuguese former football player appears to be enjoying multiple exciting experiences and priceless moments at the National Museum of Qatar with different sceneries as the background. That is because every piece of the scenery of him experiencing a cultural priceless moment demonstrated in the ads illustrates a different experience that priceless offers.
What MasterCard offers through its awareness campaign is the opportunity of enjoying an exclusive museum tour and discovering the beauty of the National Museum of Qatar after hours with an experienced local artist. Followed by a special tailor-made dinner on the fourth floor of the museum, where guests will be directed to the Jiwan restaurant and enjoy the contemporary approach to the Qatari cuisine on the luxurious terrace alongside the breathtaking view of Doha.
This campaign popped up in Dubai in the first week of November; displayed on building wrapping, digital screens, lampposts, and mega coms.
Industry: Financial Services
OOH Size: Building Wrapping | Digital Screen | Mega Com
Country: United Arab Emirates
Tags: Awareness Campaign | Brand Ambassador | Branding Campaign | Luis Figo | National Museum of Qatar
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