One of the most amazing treats of the digital age is making finances and investing easy to access for everyone! Investing in something used to be a complicated process of paperwork and preparation with no guarantee of easiness or comfort. That is a message that Stake is keen on spreading with its latest digital OOH Campaign all over the UAE. The previous campaign was an awareness campaign to let people know that they could invest in real estate and pay whatever. Stake’s objective behind their current campaign is to tell to the audience that they can invest too, with no strings attached. The campaign features a digital billboard that alternates between English and Arabic, catering to different speakers. It also features bright colors like Yellow and a Green strip similar to the one in Stake’s logo, keeping the design sleek and unified. On the Green strip, the text says, “Now you can invest in real estate too.”. With that direct speech, any reader would feel acknowledged, which emphasizes Stake’s inclusivity of everyone and its attention to what is needed for a successful investment. Stake is just like the Green in its logo; it represents growth and also safety, as it’s a very famous color to be used in banking and financial services advertising.
