Did you watch any of the World Cup matches so far? Which team you’re cheering for? This is the spirit Orange is spreading in its newest OOH campaign. The previous campaign of the telecommunications company was a cross-promotion with Samsung. As it was offering special promotions for Samsung’s device owners. Back to Orange’s current OOH Campaign, the football-themed billboards have been released coinciding with the beginning of the Qatar World Cup’22. With a group of men with various age groups from senior to teenager, you can notice that they are devotedly cheering for our national team until you read the ad’s copy which is “We’re football maniacs, even we’re not participating,” the campaign promotes to unity that football always brings especially between different age groups. Which is a very fundamental point to stress. The telecom company offers multiple perks such as TOD subscriptions, 50X recharging credits, and a chance to win tickets to the world cup. By calling or sending an SMS to #012#. The campaign came in the Arabic language to be easy to understand and digest to every demography in Cairo and has been spread in mostly cluttered spots in Greater Cairo. Learn more insights about Orange’s campaign by checking out Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai)
