The real estate developer, Saudi Egyptian Developers, just stunned the OOH landscape with another campaign of their signature project, Central. The previous campaign wasn’t so long ago. Actually, it was back in September this year. The current campaign is about the design of the project. Yes, the luxurious feel of the project has an entire army of creatives to come out with a masterpiece like Central’s. It’s the architectural firm Wimberly, Allison, Tong & Goo, also known as WATG. The billboards are as elegant as it sounds; you’ll see shots of the project on a clean white background to add up to the elegance and sleekness. With a prominent mention of the architectural firm that helped in the design, as the ad copy states that “A design masterpiece by the world-class WATG ”The project is located within a 30-kilometer radius of Downtown Cairo and the New Administrative Capital (NAC), which is a selling point the developers use on the official website. The language of the campaign was only English, which indicates that the real estate company has a specific target audience. The exact target uses roads like New Cairo’s for daily commuting. As the campaign has been spotted heavily around this neighborhood along with other areas within the city. Learn more insights about Central New Cairo’s campaign by checking out Monitoring Out-of-Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai)
