It has been an entire year since we saw Kasrawy Group occupying the outdoor spaces of Greater Cairo. Ever since 2017, the automotive distributor launched numerous OOH campaigns for Sedan, SUV, and Truck Drivers. November 2021 was Kasrawy Group’s last appearance in the out-of-home spaces. The marketing objective for the OOH campaign was to raise awareness for the sedan that offers the most comfort to its buyers, the Citroen C4. For the campaign, the automotive distributor used Amr Diab as the brand ambassador since he is one of the most loved artists in Egypt. Today marks Kasrawy Group’s first Outdoor Media Campaign for a new vehicle classification; Buses! The automotive distributor started its cooperation and became the sole agent in 2009 for Golden Dragon. This automotive manufacturer became the market leader in developing, manufacturing and selling medium-large sized luxury buses and light vans. Today Kasrawy Group raises awareness for Golden Dragon’s light vans (better known as microbuses in the Egyptian Market) with Tarek El Sheikh since the brand ambassador complements the music taste of the “Masterful Drivers” of microbuses drivers in Egypt. The sponsorship of the Go Green Initiative for the campaign ensures that the production of the microbuses will be eco-friendly, as the vehicles will be running on Natural Gas instead of Benzine. Which vehicle classification will Kasrawy Group advertise next using out-of-home media? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
