The Irresistible Emma Watson Beams Her Way on Dubai’s 3D DOOH Being the Face of the New Prada Paradoxe

When it comes to high-end fashion, the name Prada is frequently mentioned as an example of a genuine luxury brand. There is a valid explanation for this. For almost a century, the Italian firm has produced some of the best apparel, shoes, accessories, and their unique blend of perfumes. After firing the OOH scene a year ago, the primarily iconic Italian luxury brand is back with a perplexing showcase and a stunning face with actress Emma Watson in her debut campaign for the fashion house. 

The fine fragrance is established upon 3D digital shots that bring out the bottle in the most catchy way for Dubai’s road viewers, supplying some of the notes in the Prada Paradoxe perfume that include white amber, neroli bud, and white musk. It is said to have a warm flowery scent. According to the manufacturer, the smell has a classic but avant-garde quality. The ad shot mainly focuses on Emma Watson, with her pixie hairdo, wearing a black shirt and a triangle-shaped earring with the Prada emblem, posing with the Prada Paradoxe bottle that comes in the shape of a triangle, an iconic symbol of the company. 

The Prada Paradoxe refillable bottle reinvents the brand's most distinctive code: the triangle symbol. The extreme design of the bottle is tempered by rounded angles, while the delicate coral-pink scent contrasts with the deep black cap and Prada coat.

The new campaign was seen on Dubai's roadways in the second week of November as digital screens.