Following their prior appearance on Dubai’s billboards last year, Swiss luxury watch, jewelry and accessories manufacturer, Chopard, takes off with a new bewildering outdoor advertising campaign, flaunting the Alpine Eagle men’s collection, as well as the Happy Sport women watches collection.  

Having advertised the new campaign, Ahmed Seddiqi & Sons, parades the Swiss watches for men “Alpine Eagle” collection on UAE’s billboards, pronouncing their sports-chic aesthetic as well as their contemporary refinement. After their last campaign, Ahmed Seddiqi & Sons also flaunts the unique Happy Sport watch collection, which perfectly embodies Chopard's creativity and boldness.

Both of the timepieces are elegantly showcased on the billboards, highlighting each pieces’ distinctive features. The Happy Sport timepiece with its playful, free-spinning gems dancing between two sapphire crystals is placed in the ad, honoring Chopard’s individual imagination. Furthermore, the Alpine Eagle 41 Automatic timepiece captures the male audience’s attention with its assertive design inspired by the Alps and the imperious strength of the Eagle. The ad copy notes Chopard’s prideful phrase “the artesian of emotions” on the billboards as well. 

The campaign struck on Dubai’s billboards in the first week of November upon unipoles and digital screens. 

The Art & Science of OOH

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