Cityscape, the largest property search event in Dubai, has spread an OOH campaign for their event and exhibition all over Dubai. Coming from Informa Exhibitors, just like their last advertisement occurring in the UAE and another one in both the UAE and Egypt. Cityscape offers a wide selection of local homes, foreign properties, professional guidance, and financing alternatives. The event makes it simple to find a new villa or apartment, whether one is sick of renting, interested in investing, or just looking for a future home. Therefore, it can be concluded that Cityscape seeks those interested in buying or investing in property and all the details that constitute it. The billboards make it known that they are “The UAE’s leading property finding event” in a pop of orange that is bound to attract audiences’ attention to the simple design. Taking place for two days, Cityscape is making ground at Dubai World Trade Center from the 21st of November to the 23rd, making this campaign an informative one for people as well. The city of Dubai was flooded with Cityscape’s bridge billboards in the second week of November.
