Did you work out this morning? If yes, kudos. If not, we understand why! Our hectic lifestyles sometimes make us postpone the gym or even forget to renew our membership. And this is where the importance of the event we’re about to review. It’s one of the best fitness challenges in UAE, Dubai Fitness Challenge; the sports platform’s previous campaign was about the dates announcements of the current event, which started on the 29th Oct and will last for 1 month. Under the motto “Your City, your gym.” and the challenge’s location (Kite Beach, Dubai), you can spot the inviting digital out-of-home campaign in Dubai. On the digital screen, you can also spot both logos, the first one of Dubai Fitness Challenge 30 X 30 and the second one of Etisalat’s as their association partner. The style of the running video is extremely active, if not by the jogging models; it will be by the arrow motifs and the red color that indicates energy and action. It’s worth mentioning that this year is the 6th round of the annual fitness event. The objective of this challenge since day one was to create a fitness mindset for everyone to adopt a healthy and active lifestyle.
