After their previous branding campaigns. Living Yards is here to announce the newest project, Noir. The official social media of the real estate developer announced the first appearance of Noir 1 week ago, which makes the project the freshest project Living Yards offers to the audience. The campaign's artwork is outstanding; with a sense of a fashionable aesthetic, the billboards will grab your attention. The ad’s copy is leaning on the aesthetic-y side as well. As the project decided to choose the motto “unequaled experience” to showcase its uniqueness and exclusivity. Of course, since the project’s name is Noir, the billboards are drenched in black to take the elegant campaign up a notch. The project will be executed in New Cairo, especially in one North 90 as a boutique building. About the geo-distribution of the campaign, it had a specific location strategy to target a particular demography. You can also see it obviously in the language of the campaign, which was only in English to keep make it more exclusive and target a demographic pattern. Catch more details about Noir’s OOH usage by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
