Monginis “completes the sweet things” in OOH reveal campaign

The famous bakery franchise Monginis has revealed their teaser OOH campaign to advertise their range of baked goodies.
The previous campaign, which was launched anonymously last November with the hashtag “#الحلوبيكمل” , has been exposed during the second half of December with the hashtag “#الحلوكِمِل” – meaning “Sweet things are finally completed”. Each ad showcases an item of their desserts along with their Logo and hotline written in their famous branded pink shade.
The campaign uses uni-poles, lightboxes and Billboards on selected locations across the Greater Cairo.