Arab African International Bank (AAIB) was established by Special Law as a Joint Venture between the Central Bank of Egypt (CBE) and Kuwait Investment Authority (KIA), and was incorporated in 1964 as Egypt's first Arab multinational Bank. The Banking Service provider's last appearance in the streets of Greater Cairo was more than a year ago, with October 2021’s marketing objective was to raise awareness on how “Your Loan Is Made Easy” with AAIB. The Banking Service Provider highlights that there will be “No Administrative Fees” and that you can “Pay the First Installment after 3 Months”. In November 2022’s OOH campaign, AAIB introduces the Electronic Banking Service (e-Banking) using AAIB Mobile ( A Mobile App Format for the service downloadable on Both Apple and Google). With the user’s instant accessibility to accounts, rates, cards, and deposits, the Banking Service Provider promises its customers a simpler life. AAIB also shares with the OOH viewers that 24 Hour Instant Messaging is another feature that can be enjoyed when downloading the app , this is visible on the OOH spaces as; “ At Any Time. Ask. And We Will Respond”. The OOH visuals showcase Bachelors, Bachelorettes, and Couples using the app, as they are the most consumers with the highest probability to use the service. With the Holiday Season coming up, could we expect AAIB launching another OOH campaign promoting a loan with low interest service? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
