Art House Furniture is one of the brands that’s known all over Egypt with its quality furniture that caters and appeals for every taste. The previous campaign was a promotional campaign offering 50% discount. However, this is not only what Art House furniture is known for. Art House Furniture is an establishment that puts the customer first; one of its utmost priorities is to make its customers as comfortable as they can be, both literally and metaphorically. Art House furniture decided not to change their prices in the current economic climate and it further stresses on its care for its customers through its latest OOH campaign for Black Friday. The campaign tells the customer that they can pay through ValU with installments up to 18 months with no interest rate, and for Black Friday, they can only pay “60% of their bill”. Art House Furniture’s billboard delivered this message through bright visuals and its infamous red and black Art House logo which makes it hard not to notice it on the road. With an orange background, the OOH campaign signifies optimism and energy, further encouraging the customer to take part in the offer without stressing on the payment. Just like the branches of Art House furniture, the campaign is distributed all over Cairo with their slogan that translates “Number 1 in Egypt for Authentic Furniture”. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Art House’s newest campaigns.