With the start of the world cup’22, the confectionery brand Cadbury’s dairy milk decided to surprise the audience with a promotional campaign. The previous campaign was back in July to promote its ice cream.
Mondelez’s Cadbury and it's famous rich purple just visited Cairo’s road with a promotional campaign sponsored by B.Tech, Careem, Pizza Hut, and KFC. With a football-themed ad copy referring to the start of the Qatar world cup.
The reason behind the signature purple color Cadbury has been used since 1914 is because this color indicates luxury, richness, and royalty. Cadbury introduced its distinctive purple packaging for chocolate bars, ostensibly as a tribute to Queen Victoria. Nearly a century later, the High Court ruled in Cadbury's favor, granting it the right to prevent other chocolate manufacturers from using the Pantone 2865c color on their products.
Regards the geo-distribution, you can easily spot this campaign on the main roads such as Rind Rd. and Salah Salem. Using different mediums to serve the different landscapes, whether it’s a high road or congested bridge such as the 6 Oct Bridge. Which qualifies the campaign to be a successful one
Catch more details about their OOH usage by visiting MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai.
Industry: Food & Beverages
Brand: Cadbury Dairy Milk
Advertiser: Mondelēz Egypt Foods
Region: North Africa
Tags: Awareness Campaign | FIFA World Cup Qatar 2022 | Promotional Campaign
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