Danube Home, the well-known furniture brand, just revisited UAE’s OOH landscape. After the previous Garden E-Catalogue campaign in October. The brand decided to “furnish” Dubai, Sharjah, and Ras Al Khaimah’s roads with their mega sale. 

Appearing in 5 different formats of OOH, the promotional campaign appeared to announce sales from 25 - 80%. The campaign gathered visuals of patio furniture, living rooms, bedrooms, and bathrooms. In smaller OOH like lampposts, the brand showcases specific items such as cushions, chandeliers, and cabinets. This indicates a very wise choice of visuals compared to the size of the OOH. The campaign came out in multiple formats such as Wall wrapping, Unipole, Mega com, Lamppost, and Bridge billboard.  As you may notice, Danube Home uses multiple OOH formats in 3 emirates which tells how the campaign is a ginormous one.

Danube Home, which began as a single showroom in Ras Al-Khaimah in 2008, has become the region's favorite destination for home interior solutions because it has successfully captured and blended the quintessential spirit of craftsmanship and design into its bewildering range of products.

The Art & Science of OOH

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