The tourism awareness campaign of Abu Dhabi just visited the Emirati landscape once more! The previous campaign was back in July to promote the Summer hideaways in Abu Dhabi to attract tourists.

The campaign mainly focuses on all activities that you can practice while you are in this Emirate. From visiting a tropical zoo or enjoying nature like protectorates, gardens, or safari among the mountains. The call to action of the campaign is also very inviting and welcoming to experience the beautiful city and indicates the endless number of activities you can do. Statements like “Find your extraordinary, Be the hero in all games, Find your pace, Find your wilderness.” 

The OOH medium choice was comprehensive and inclusive as the campaign chose lampposts, digital screens, unipole, and hoardings to spread the tourism awareness campaign. Regards the locations that welcomed the campaign, you can find the campaign in Dubai, Ajman, Sharjah, and Abu Dhabi, which tells how the campaign is major and well-spread. 

It's worth mentioning that Abu Dhabi received four prestigious awards at the 28th annual World Travel Awards back in 2021 to prove how Abu Dhabi is your next destination!

The Art & Science of OOH

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