Citibank enables UAE’s audience to “make more possible, more often” through a brand-new outdoor advertising campaign. Citibank is an excellent addition to the banking industry as it provides premiere management and the opportunity to enhance one’s lifestyle and personal experience. The new campaign ad spaces advertise Citibank’s “Citigold,” THE go-to place for premiere Banking. Citigold is paraded as one’s means to turn dreams into reality, accompanied by a visual of a man tying his shoes, ready to take on his next challenge no matter what it shall be. The ad copy notes the “up-to AED 9,500 cash reward” that customers can obtain, as well as an array of exclusive, curated lifestyle and premier banking privileges. The ad design is very motivating, prompting the audience to take the first step into more possibilities while inspiring them to visit Citibank’s website now. The use of gold as a font color upon a dark background evokes feelings of prestige and wealth, which is precisely what Citibank roots for. You can spot both the Citibank and citigold logo upon the ad spaces alongside the phrase “There’s more to wealth.” This campaign is a fairly new one, having only been released in the first week of November upon hoardings and uni-poles.
