The most significant game franchise, Call of Duty, teaming up with the biggest fast-food franchise, Burger King QSR, landed a brand new collaboration in a global campaign across the MENA region. Following its last king offers campaign across Dubai’s streets a while ago. Gamers are already patrons of quick-service restaurants, and what’s a better way, by bringing prospective customers to Call of Duty rewards, to tap into what they are passionate about in an authentic marketing campaign? They surely knew how to play this game right. The visuals showcase the collaboration between Call of Duty and Burger King; the ad copy highlights the main attraction, which is the Call of Duty-themed burger meals. Customer purchase one of the 5 meals applicable on Burger King’s offer, such as Call of Duty- Whopper King Box 1, King Box 2, Crispy Chicken King Box 1, Crispy Chicken King Box 2 or the plant-based Whopper King Box, and buying one will score them a Free-in game BK operator skin and an hour of 2XP and the operators of Task Force 141, it’s that simple, available from the 1st of November to the 30th. The campaign has surfaced on Dubai and Abu Dhabi’s billboards as lampposts, mega com, and uni-pole in the first week of November.
