The previous appearance of the retail shopping store, Raneen, was last June, promoting their annual festival of furnishing. This time Raneen decided to be as generous as before and serve us some serious promotional campaign. In the artwork, you can notice at first the catchy red color to grab pedestrians' attention, and after going through the ad copy, you will find that Raneen offers major sales starting from the 1st of Nov to the 30th. Along with the discounts, the billboard announced that you could pay in installments. In the footer of the billboard, you can see that this promotion is sponsored by Tornado, Unionaire, Fresh, Trueval, Premium Card, and NBE. Raneen is a retail shopping store that spreads its branches all over Cairo and Giza; you can spot their stores in many suburbs. The store succeeded in introducing economy shopping to new demography that does not practice consuming behavior. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Raneen’s campaign.
