The German multinational corporation that designs and manufactures athletic and casual footwear, Puma, takes off on Dubai’s OOH scene, introducing its first campaign featuring the famous Brazilian soccer player Neymar JR. Serving as a prominent global brand, ready to start his new journey and kick off the new season’s collection for his fashion wear line.

On the bright die-cut orange billboard comes out the famous Neymar JR posing holding orange-toned soccer shoes, maintaining the consistency of the color used without adding extra colors, with, of course, the famous ‘puma looking eyes’, to match the billboard's aesthetic and still grabbing the audience's attention. Adding to that, Puma’s famous tagline ‘Forever. Faster, creating a brand statement and reminding people that they are, and will continue to be, the world's fastest sports brand. 

No wonder why the campaign’s motive is ‘Forever. Faster’ as the brand positioned itself from the very beginning as the world’s fastest-growing sports brand apparel, having a solid history of developing rapid product designs for the world's fastest athletes, enhancing sports such as football, jogging, and training, golf, and racing with performance and sport-inspired lifestyle products. Plus, this debut of PUMA x NEYMAR JR. is a celebration of Neymar’s life and the journey that got him to where he is today.

The campaign was seen in the first week of November as digital screens and hoarding boards in Dubai and Abu Dhabi.

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