While being one of the highest-class international races for open-wheel single-seater formula racing cars, Formula 1 is also considered to be one of the highest anticipated events in every toured country each year. Formula 1 has been hosted every year for the past 72 seasons by 22 counties around the world, starting the season with the Bahrain Grand Prix and ending with the Abu Dhabi Grand Prix. Formula 1 is an exciting and thrilling event, promising to have the audience at the edge of their seats all throughout each race. While being highly gripping, it is also a very savage sport. Held at the Etihad Arena, The Abu Dhabi Grand Prix is presented to Dubai’s audience as the event “To Go Unreal”, rocking the event & exhibitions industry by featuring a sleek and dynamic Formula 1 racing car upon the ad awareness campaign ad space. The racing car visual is not specified to any of the 10 teams participating, but a universal one, reflecting how all teams are ready to give the audience the best closing race. The ad spaces are extremely spirited, grabbing the audience’s undivided attention to the Grand Prix weekend, being hosted at the Etihad Arena from the 18th to the 20th of November. The ad also mentions some event sponsors like Etihad Airway, YAS, ADNOC, ALDAR, and e&. The new Formula 1 campaign struck Dubai’s OOH arena in the first week of November upon uni-poles, hoardings, and digital screens.