American Express Company is an American multinational corporation specializing in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was founded in 1850 and is one of the 30 components of the Dow Jones Industrial Average. With every country having a different consumer behavior, AMEX UAE was created and tailored to fit the living standards and consumer behavior of people in the Emirates. American Express has been working in the UAE since 1977, and today the financial service provider utilizes out-of-home advertising for the first time in the streets of the UAE to reach out to more people. In American Express’ first OOH campaign, the financial service provider uses Digital Screens and Hoarding OOH spaces to raise awareness on how you shouldn’t “Live Without” the “Amex UAE’s | Platinum Card”. American Express highlights that with AMEX UAE | Platinum Card, you “have peace of mind wherever you are,” “will make their week with the exciting offers”, “have 24/7 Platinum concierge services”, and “can purchase the perfect tickets”. The OOH visuals contain different shots to reach out to a variety of consumers, from adventurers canoeing and parents taking their kids out to the water park to business people who need 24/7 services and music lovers that want to purchase concert tickets at the last minute. With American Express’ first OOH campaign reaching out to a variety of consumers, what will their next out-of-home raise awareness or promote next?
