Firing up the entertainment scene in Saudi Arabia and the OOH scene in Dubai simultaneously, Riyadh Season 2022 is the one responsible for this buzz! In the multi-channel hospitality and tourism campaign, plenty of hot stars appeared in the teaser video announcing the start of the Riyadh Season 2022 in Riyadh, featuring a specially made song by Arab singing sensations Majed AlMohandis and Nancy Ajram and more. This campaign heavily relies on brand ambassadors in its marketing, revealed down below. Beyond Imagination is the theme and tagline of the upcoming season. The Saudi capital will be filled with experiences and activities from all over the world throughout it. There are 15 separate zones, each offering a range of unique experiences and activities. The Riyadh Season 2022 will feature a wide range of entertainment options, including restaurants, cafés, plays, concerts, and foreign exhibitions in various entertainment-related industries. Actress Nadine Nassib Njeim and worldwide star DJ Khaled portray the entertainment side of the event in the OOH ad. Karim Benzema, the prominent player for Real Madrid and the French national team, appeared with Mohamed Salah, the Egyptian star of Liverpool, showing the event’s versatile, active side. It’s safe to say that adding football star Karim Benzema was a clever choice after he just won the Ballon d’Or 2022 and his fiery streak this past football season, along with beloved Egyptian king Mo Salah and the fan favorites talented Miss Njeim and DJ Khaled with his fun, playful side. The new campaign from Riyadh Season 2022 was distributed on lampposts and digital screens in Dubai in the first week of November.
