AGMC’s latest feature of the BMW 7 series sedan takes off on UAE’s billboards following their prior appearance parading the ix. The German multinational automotive manufacturer has earned its reputation for dignified elegance throughout the years, and they are nowhere near done. The all-new BMW 7 series sedan offers an entirely new take on luxury automobile designs as well as a new start to a new chapter in BMW’s reputable legacy. Both the new 7 and the i7 are flaunted on the billboards, showcasing their futuristic and sleek design, as well as their meticulously crafted exterior. Both vehicles are elegantly shot on a roof, mirroring their top-level custom-build. The featured vehicles are in the dark blue and grey colors, which give a sense of elegance and sophistication to the overall ad. The ad copy notes the campaign slogan “Pick Your Purpose” as well as a subtle mention to the advertiser “AGMC” and BMW’s website. The slogan is brilliant on so many levels, giving the consumer the impression that the vehicle has the feature that matches the their need, which adds the tailored offer feature that boosts the customer satisfaction. The new 7 & i7 awareness campaign elegantly struck Dubai and Abu Dhabi roads in the first week of November. The brand uses a a strategic distribution using the hoardings medium to showcase the elegance of the campaign in a convenient way.
