Tracking is an action that can be implemented for various factors. For business purposes, it can be used to analyze the daily performance of the workforce in order to analyze and recommend some iterations or pivots with the objective of decreasing burnout and enhancing the overall company’s performance. Tracking can also be used for personal purposes as well. The technology can be installed in smartphones and vehicles in order to ensure the safety of family members and friends. Especially when worry is an emotion that consumes us and we need peace of mind. With a “Global track and trace solutions market size valued at USD 2.98 billion in 2021” (Grand View Research) and a total number of 8 GPS tracking companies, it is evident that there is a growing demand for tracking technology. Today Trackers, a new brand on the roads of UAE, use Bridge Billboard, Lampposts, Mega Com, and Uni-pole OOH spaces to launch a teaser campaign with the intent to intrigue the curiosity of OOH viewers. The simplistic OOH visuals have a white background with the focal being set towards the center of the billboard, where the name of the mysterious company and a minion-like character wearing a detective hat are in green. With the basic and mysterious visuals in the OOH campaign, what service will the company offer to us? Stay tuned as we share the Reveal Campaign soon.
