This year, we’ve seen many FinTech brands on the billboards of Greater Cairo, no wonder. Forsa, is the new financial services mobile app unicorn rising up the outdoor advertising scene, taking advantage of the beloved fictional character, Abla Fahita, who gets out attention easily; there are more than 25 innovative fintech startups.

the previous campaign of Forsa was back in March, which was kind of a big gap between both campaigns. 

With the same delightful presence of Abla Fahita, the campaign gives the same cheerful look and feel; the campaign deploys many colors alongside many characters performed by Abla Fahita in action live scenes and different age segments that relate to different customer behaviors. “Taqseet Balloushy” installments for free are the two major visible words on the ad message; the tagline explains no upfront payments and zeroes interest for 24 months of installments. the logo and a strong statement, “The strongest installments mobile app in Egypt”, all together on a solid bright color matching the live scene and the character of Abla Fahita.

The wording count with the two words is perfect, but if we consider the tagline words, it would be a bit hard to get the whole message within seconds on the highways. The campaign’s distribution covers the main routes of the great city, clearly, the marketing team wants to meet their prospects on their way to work or back home.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Forsa campaign.

The Art & Science of OOH

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