After their last appearance 2 years ago in Cairo’s ad scene, the Digital Financial Inclusion, Fintech, Insurtech, and Banking ecosystem exhibition and conference PAFIX 2022 take place in Cairo’s ad space once again, in which its activities will continue until November 30 as part of the activities of the Cairo ICT exhibition, the 26th international technology fair, and forum for the Middle East and Africa. Being a regional pioneer in technological convergence for the past 25 years, paving the way for digital transformation, it is now coming out for its 9th event year in a row hosted at the Egypt International Exhibitions Center (EIEC) with a slogan Leading Change symbolizing Cairo ICT's position in delivering change in technology concepts and their application, the government's role in embracing change, and the role of technology providers in making it happen from the 27th to the 30th of November. Curious to know more details and insights about Pafix’s campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more.