e& Launches a Revolutionary Financial App “E& Money”, Announced on Dubai’s OOH Scene

The only financial super app you'll ever need is e& money! The telecommunications giant, e&, has come up on the UAE’s billboards with e&’s newest mobile app to win astounding prizes, following their prior appearance for the Wasel Flexi. 

eWallet has transformed into e& money. The goal of e& money is to completely digitize the payment process. Users can send, receive, and pay anytime and from any location. The Central Bank of the UAE has granted its first license to e& money. E& Money seeks to transform experiences through its cutting-edge financial services marketplace. With no minimum balance, no registration fees, and no bank account necessary, users can give money internationally and locally, settle accounts with businesses, send gifts, and much more.

The ad visuals reel in people with the temptation “Download, register, and win gold every week with e& money,” with flying gold all around the text and red background. The offering is a raffle to win gold valued at AED 10,000 every week with e& money by downloading the app and signing up to be entered to win every week. With their Google Play, App Store, and App Gallery icons as a subtle call to action, this combo is subconsciously persuasive. 

The new campaign spread on bridge billboards in Dubai, in the fourth week of October.