Samsung Electronics Co., Ltd. is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, accounting for 70% of the group's revenue in 2012. The Samsung Galaxy Z series (named Samsung Galaxy Foldables in certain territories) is a line of foldable mobile devices.

The last appearance of Samsung UAE in the streets of Dubai using Hoarding and Uni-pole spaces was 3 months ago, with August 2022’s OOH campaign advertising the Samsung Galaxy Z Flip 4 and the Samsung Galaxy Fold 4 for the first time in the UAE streets. The minimalistic OOH design showcase the flexibility of both smartphone.

In this month’s OOH campaign, Samsung again advertises the Samsung Galaxy Z Flip 4 and the Samsung Galaxy Z Fold 4 using Hoarding OOH spaces. Unlike August’s campaign, which generally focused on the smartphone’s flexibility,  The mobile device manufacturer focuses on how both smartphones’ flexibility can help make the users' life easier. On the OOH’s visuals, the Samsung Galaxy Z Flip 4 is used amongst friends, as they use the phone’s flexibility to capture the moment by taking a group selfie. Samsung also visualizes that the Flip 4’s flexibility is suitable for frequent fliers, as the smartphone’s size is smaller than a passport when folded. Have a meeting to attend and present? The mobile device manufacturer displays the Samsung Galaxy Z Fold 4 in action, as we see an individual assigning half of the screen to view the participants and the other half of the screen as a whiteboard to present their concept.  

With Samsung designing and manufacturing innovative electronic products that benefit the end-user, what will the electronics cooperation design and advertise in their next OOH campaign? 

Campaign Credits

Industry: Mobile Devices

Brand: SAMSUNG

Advertiser: SAMSUNG UAE

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

The Art & Science of OOH

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