Al-Futtaim Auto Centers (ALAC), is an automotive maintenance center that operates throughout the United Arab Emirates, offering aftersales solutions, tire distributorships, accessories, and workshop solutions. In addition, it operates FastFit and Tyre Express outlets in 18 branches of ADNOC and Emarat forecourts across the UAE. The Auto Centers are a subsidiary of the Al-Futtaim Group.  

The last appearance for one of Al-Futtaim’s subsidiaries in the automotive industry was this month of November 2022, with Al-Futtaim Automotive launching 3 In-Parallel out-of-home campaigns using Uni-PoleHoardingLamppostMega Com, and Digital Screen to advertise Toyota’s 2023 Yaris, Land Cruiser, 2022 Hilux GR-Sport, and a “Serve your Toyota” with a chance of winning a Toyota C-HR.    

Today marks Al-Futtaim Auto Centers' first Outdoor advertising campaign on the streets of Dubai. The automotive maintenance center uses Hoarding space to raise awareness of the trustworthiness of its services by highlighting that they are “Introducing Trustworthy Car Care.” The visuals showcase one of the mechanics standing in one of their large auto centers. Behind him are several cars that are being repaired; this offers the OOH viewers and drivers who will require a routine check-up or may face a malfunction a sense of ease when they leave their cars in one of the centers to be repaired.  

With Al-Futtaim Automotive being the distributor for many vehicles, such as; Toyota and Lexus, will Al-Futtaim Auto Centers' next OOH campaign advertise designated auto centers according to the car’s brand? 

Campaign Credits

Industry: Automotive

Brand: Al Futtaim Auto Centers

Advertiser: Al Futtaim Automotive

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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