After the previous mega carnival campaign of the electronics store, B.Tech, we just witnessed another campaign celebrating the Black Friday season. The retail shopping brand just visited the OOH landscape to announce their sales by up to 60%.
“B.Tech Black Friday discounts up to 60% from the 1st till 30th Nov” the ad copy is very straightforward to showcase the promotion campaign with a dark background and colorful illustrations. Young people smile while using technology gadgets, starting from a headphone, cell phone, tv set, or a fridge, which send the message subconsciously to the consumer that all of those devices will be at a discounted price.
The spots to spread the campaign were chosen wisely to cover congested areas, such as the 6th Oct bridge along with other spots across the city.
It’s worth mentioning that B.Tech’s initiative in the education sector is undeniable. The retail store chain established a school that is the first Technical educational institution fully dedicated to retail education, a rare and new field of study in Egypt and in the MENA Region
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about B.Tech campaign.
Industry: Retail Shopping
Region: North Africa
Tags: Awareness Campaign | Black Friday | Promotional Campaign
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