From the last September’s “Jackpot” to “Emarati” nowadays Emirates NBD announcing another personalized package of the pioneer brand in the Banking sector in the UAE. The campaign comes a few weeks before the United Arab Emirates National Day, which is on 2ND of December. Under the motto “Ramsatna Wehda” that promotes the unity and solidarity of the Emirati generations. On the official dark blue theme color of the Emirates, the NBD brand symbolizes creditability and trust, a sustainable color choice for a national corporate bank. A card designed with the Emirati flag’s colors and the hook, the national pride of the country, with a photo of a family gathering showing many generations in one shot, in addition to the ad message, which highlights the tailored package for all ambitious of all ages… The wording is a bit over the perfect limits, hence straightforward and to the point. The campaign has a strategic distribution mixes OOH/DOOH mediums (hoarding & digital screens), focusing on the wide ad spaces on the main roads.
