After the last OOH campaign of Vodafone, which announced the brand as a telecom strategic sponsor for the COP27, they are promoting with Mohamed Moula a new product nowadays, Money Back, which ensures your Money Back after mistaken subscribing to services, which is a widespread behavior among telecom consumers. “If you lose your credit, it will bounce with Money Back” The wording in English has almost the same balance in Arabic; the motto comes up right the ad message is clearly on a dark background. Moula appears in multi-characters to represent different demographic segments of the Egyptian market, centered on a middle-aged businessman promoting the service through his mobile phone, and highlighted with the Vodafone motif, as we used to see the brand ad scheme. The official logo alongside the service logo, headed by the official brand slogan, the whole compound appears downright the ad message, following the brand’s official ad scheme. As we used with Vodafone campaigns, we always have a wide distribution across the different roads and districts of Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
